Fashion stylist and creative consultant, Lisa Moir, is definitely a woman to be inspired by. Specializing in lifestyle advertising, she has worked for tons of great brands (like Apple, Birkenstock, Puma and Nike) and collaborated with several top magazines (including Kinfolk, Anthology, Elle and Vanity Fair).
We recently got the chance to sit down with Lisa to chat about how she got into fashion, learn how she helps her clients build their wardrobes, get the low down on her favorite emerging designers and check out the casual tops she is currently eyeing.
Check it all out below...
How did you get become interested in fashion?
I’ve been passionate about fashion and style from a very early age. It probably began with an awareness of a lack of accessibility to the things that I saw in magazines (because they didn’t exist in the town I was from). I had my mother sew outfits I had sketched until I was old enough to sew myself. I spent the early 90’s ripping out tears of inspiration from Sassy, Harpers’ Bazzar, The Face and W Magazine and building huge folders of inspiration catalogs that eventually lead me to studying fashion design in college.
What kind of projects have you been working on lately? Which one was your favorite and why?
I’ve been working on mostly lifestyle advertising campaigns during the past year for clients including Apple, Birkenstock, Puma and Nike. My favorites are the ones where I get to collaborate with people who I consider geniuses creatively and inspire me during the process. Todd Selby and Michael O’Neal are two photographers I have collaborated with frequently in the past year and the work is always fun, creative and usually ends up being the best work I produce for my book. But my favorite project recently would have to be a small shoot I styled and art directed for Babiekins Magazine with Priscilla Gragg. Whereas my aesthetic with lifestyle is very restrained because I want to focus on authenticity, I get to break out and play and be whimsical with children’s fashion – creating stories and styling that might appear to be “trying too hard” in adult fashion.
How do you choose which items/looks work for each individual client?
I only work with a select few clients now for personal styling, and they are all male CEO’s or founders of tech in the Bay Area - so the formula is pretty simple...
Know who they are and what makes them comfortable, choose a color palette that works with their skin tone and a silhouette that complements their body frame. Then I build out their wardrobe with basics in different colors, and make sure they have at least one amazing suit, jacket, coat for travel in cooler climates and a few pairs of great shoes. Doing a closet consultation is the foundation to dressing anyone well, because you get a feel for who they have been and who they are, and it provides dialogue for who they aspire to be “clothing-wise.” Basically, it’s about elevating and refining someone’s personal style and introducing new pieces that are both functional AND fashionable.
What is your favorite part about working in your industry?
Collaboration with other creatives.
Where do you find inspiration for your work?
Anything can grab my eye. It could be a friend, colleague, book I’ve read, old magazines, or some thing I encountered while traveling.
ANY emerging brands YOU ARE especially excited about?
What is your favorite item that you own and why?
I have a gold ring that was my mothers’ that I never take off. It’s become a part of me. It’s simple, elegant and timeless – just as she was.
What 5 clothing items should we be adding our wardrobe this season?
I don’t really follow too many trends, but I will be looking for a great pair of flat platform sandals, large earrings, gauzy blouses, frayed hem jeans, and slip dresses.
What style advice or rule do you live by?
Less is More. Quality over Quantity. Simple is Best.
Be as intentional with your clothing as you should be with the rest of your life; choosing the right pieces will be easier, and you will have less chance of wasting time and money on frivolous items.